Brand Guidelines

Welcome to Tusla, Child and Family Agency’s Book of Brand Guidelines. This document, downloadable below, is designed to support all colleagues, partners, and stakeholders in presenting a consistent, professional, and unified identity for Tusla across all communications and public engagements.

Tusla plays a vital role in the lives of children, families, and communities throughout Ireland. As the national agency responsible for improving well-being and outcomes for children, our brand represents trust, support, and care. It reflects our mission and values, and how we communicate visually and verbally helps reinforce public confidence in the work we do every day.

This guide sets out the core elements of the Tusla brand, including our logo, colour palette, typography, imagery, and tone of voice. It provides clear instructions on how to use these elements correctly and consistently, whether you are producing printed materials, digital content, presentations, or signage. In doing so, it helps ensure that all materials are accessible, inclusive, and aligned with Tusla’s purpose.

By following these guidelines, you contribute to building a strong and recognisable brand identity that reflects Tusla’s commitment to transparency, respect, collaboration, and accountability. Whether you are a designer, communicator, service provider, or external partner, this guide is here to support your efforts to represent Tusla in a cohesive and meaningful way.

For organisations that are funded by, contracted by, or collaborating with Tusla, we have developed a dedicated Toolkit and Guidelines to support your communication needs. This includes downloadable logos and guidance on how to appropriately place our logo and acknowledge Tusla in your materials. These resources are available on a separate webpage, which can be accessed at the following link: https://www.tusla.ie/acknowledging-tusla-funding/

We hope you will find this document a practical tool and a shared reference point as we continue working together to support and safeguard Ireland’s children, young people, and families.