Tusla - Ireland's Child & Family Agency

Letter to School Principals regarding “Every School Day Counts”

Dear Principal,

In Ireland we have held many successful national awareness campaigns. For example, through the ‘Road Safety’ and ‘Quit Smoking’ campaigns, we saw clearly the power of appealing to everybody to do their bit to change outcomes and reduce road deaths and smoking related illnesses.

When it comes to education, we are all aware that consistent school attendance is central to students reaching their educational potential. Tusla EWS plans to launch a national ‘Every School Day Counts’ campaign this November, to highlight the importance of children attending school every day. At the moment there are over 920,000 students attending school in Ireland and almost 60,000 (over 6%) of students miss school every day. While some absences are unavoidable due to illnesses etc., we believe that all of society has a crucial role to play in promoting school attendance to provide better educational outcomes for children and young people.

The ‘Every School Day Counts’ campaign, will run annually during the month of November and it is our hope that the impact of this will permeate throughout the academic year. While we know that schools all around the country work on a daily basis to promote and support better school attendance, we believe that a national campaign to raise awareness around the importance of consistent school attendance, will help highlight to everyone with a stake in children’s education that every school day counts.

Engagement with the national campaign is entirely optional and it is not intended to replace existing initiatives that schools already have in place. In fact, we would welcome schools running and highlighting their existing initiatives as part of the national attendance campaign. Tusla EWS will send more details to all schools in September, in relation to the campaign and as to how individual schools can register to participate. Those who register for the ‘Every School Day Counts ‘campaign will initially receive a link to a digital resource pack to support their campaign, and in November will receive further resources and a digital badge for the school website and/or Facebook page. Tusla EWS is also appealing to management bodies, teachers’ representative groups and teachers’ unions to use their influence and their considerable energy to promote this campaign.

tess team

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